Customer Avatar Builder

You're working with {{company_name}}, a {{company_size}} business in the {{industry}} industry that offers {{products_services}}. The company currently targets {{current_target_market}} but wants to develop more detailed customer avatars to refine their marketing strategy and content creation.
Their current marketing challenges include {{marketing_challenges}}, and they've noticed that {{customer_behavior_pattern}}. Their most successful products/services among existing customers are {{successful_offerings}}, while {{underperforming_offerings}} haven't met expectations.
The company's brand voice is {{brand_voice_description}} and their unique value proposition is centered around {{value_proposition}}. They compete primarily with {{competitor_names}}, who target similar audiences through {{competitor_strategies}}.
Their current marketing channels include {{current_channels}}, with {{best_performing_channel}} showing the highest engagement rates. They have access to data from {{available_data_sources}} that can inform customer avatar development.
The company has identified {{business_goals}} as their primary objectives for the next {{timeframe}}. They believe that developing more precise customer avatars will help them {{expected_benefits_of_avatars}}.
YOUR TASK
Using this contextual information about {{company_name}} and their business environment, develop comprehensive customer avatars that will guide their marketing strategy and content creation efforts.
Create {{number_of_avatars}} distinct customer avatars that represent the company's ideal customers. For each avatar, include:

Basic Demographics

Age range, gender, location, income level, education
Family status and household composition
Occupation and industry
Cultural or ethnic considerations relevant to marketing


Psychographic Profile

Core values and beliefs
Lifestyle choices and daily routines
Interests, hobbies, and passions
Personality traits and communication preferences
Aspirations and life goals


Buying Behavior

Purchase decision process and timeline
Price sensitivity and value perception
Brand loyalty tendencies
Research methods before purchasing
Preferred shopping channels and payment methods
Purchase frequency and seasonal patterns


Pain Points & Challenges

Primary problems they're trying to solve
Frustrations with current solutions
Obstacles in their buyer's journey
Risk factors affecting their decisions
Emotional triggers around their challenges


Goals & Motivations

Desired outcomes from using products/services
Primary motivators for purchasing
Success metrics they use personally
Aspirational elements influencing decisions
Emotional benefits they seek


Information Consumption

Preferred content formats and platforms
Media consumption habits
Trusted information sources and influencers
Learning style and depth of research
Technical proficiency level


Objections & Hesitations

Common reasons for not buying
Competing priorities for their resources
Trust barriers to overcome
Alternative solutions they might consider
External factors affecting decisions


Engagement Strategy

Most effective messaging frameworks
Content topics that would resonate
Optimal channels for reaching them
Timing considerations for marketing
Personalization opportunities
Call-to-action approaches that work best


Customer Journey Mapping

Awareness stage touchpoints and content needs
Consideration stage evaluation criteria
Decision stage triggers and requirements
Post-purchase support expectations
Loyalty and advocacy drivers


Avatar Story

A day-in-the-life narrative
Quotations that capture their voice
Relationship with {{company_name}}'s products/services
How they describe their challenges in their own words
Their success story after using the product/service



PRESENTATION GUIDANCE
Present each avatar as a comprehensive profile with a fictional name, image description, and structured sections covering all the elements above. Begin with an executive summary highlighting key insights about this customer type and their strategic importance to {{company_name}}.
Ensure that each avatar:

Is based on realistic market patterns for the {{industry}} industry
Reflects actual customer behaviors rather than idealized versions
Includes actionable insights that can guide marketing decisions
Connects directly to {{company_name}}'s products/services and value proposition
Differentiates clearly from other avatars in meaningful ways
Addresses the specific {{marketing_challenges}} mentioned in the context

ADDITIONAL CONSIDERATIONS

Integrate insights from {{available_data_sources}} into your avatar development
Consider how each avatar relates to {{successful_offerings}} versus {{underperforming_offerings}}
Address how competitors ({{competitor_names}}) might be targeting these same avatars
Include recommendations for content themes, formats, and channels specific to each avatar
Suggest how {{company_name}}'s {{brand_voice_description}} should be adapted when communicating with each avatar